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Segments Lettering


Role

Lead Designer


Project Description

After doing market research about our customers we came up with three main segments. I was tasked with creating internal signage explaining these segments. The idea I came up with was to brand each of the segments with custom lettering and icons, so it would be easier to remember who we were building our product for.

Project Goals

  1. Create memorable marks for each segment
  2. Carry that mark onto mediums that could be used around the office